Here are some steps from Inman News columnist Bernice Ross that can increase traffic and turn lookers into leads.

• Get your own URL. Having a page on someone else’s site sends Web traffic to them, not you.
• Choose a URL that reflects your real estate specialty.
• Take your own picture off the home page. Studies show it can drive away traffic.
• Make sure your home page has your up-to-date contact information prominently displayed.
• Add an easy-to-use lead-capture link – something like “Free Report” on something appealing like “How to Reduce Your Property Taxes.”
• Post at least 20 pictures for each featured property.
• Add a video for each property.
• Link to community information and such sites as Walkscore.com.
• Include testimonials from previous customers.

Source: Inman News, Bernice Ross (01/21/2010)

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