Nothing beats the Web as a driver of real estate traffic.  So making your business Web site relevant is an important part of smart marketing.

Here are some suggestions:

• Location, location, location: Make sure that you make it clear where your market is, including city, state and ZIP code, so search engines – and potential customers – know where to find you.

 

• Make the phones ring: Include your phone number. Some people are e-mail users, but others will want to pick up the phone.

• Make photos identify themselves: Tagging a photo to include location and your name and address, as well as a brief description will make video or photos findable by search engines and help potential buyers know what they are looking at.

• KISS: Keeping it simple is still important. If the technology your site relies on is too sophisticated, some potential buyers may not be able to view it.
  

Source: Inman News, Bernice Ross (02/18/2010)

 

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