On Social Media, the World is Watching

As a real estate professional, social media can be a great platform for extending the reach of your marketing and networking. Bear in mind, however, that your online identity reflects upon your professional reputation – so please think before you post. Here are a few social media best practices:

  • Keep personal and business social media accounts separate.
  • Connect with clients only through your business accounts.
  • Use complex passwords that can’t be easily guessed.
  • Always demonstrate courtesy and professionalism when posting.

When adding information to your profile, ask yourself, “Would I mind if a stranger saw this?” Things to avoid:

  • Social media should never be used to share confidential information.
  • Don’t use social media to make comments about the company or competition

Comments are closed.